btw | design studio
MAF-box-2.jpg

Ma'alot Farms

Logo Design

Logo Design

Ma’alot Farms is an in-development permaculture farm located just outside San Jose, California in the Santa Cruz Mountains. The farm will one day house an education and community center. Meaning “hillside” in Hebrew, Ma’alot’s design needed to evoke less “farm” and more interconnectedness—between the soil, the tree systems, the topography, the people, and the unity of it all.

Logo Design

Logo Design

Early mock-up

Logo Design

Logo Design

Contextual concept.

Inspiration

Inspiration

One of several photos handed to me before the design process showing the lands at Ma’alot Farms.